The most effective case studies do more than position your product/service as the solution to your prospects' problems.
They also make your featured customers look great and provide real value to your prospects. It's a delicate balance.
Get it right, and you can score three major wins. You can:
See how I can help you strike the right balance.
Along with reviewing your style guides and S.O.P.s, I'll also take time to get to know the service or product you're featuring in the case study. I'll send you a questionnaire to help me fully understand your product/service. Then I'll dig into any existing collateral such as:
All you need to do is introduce me to your featured customer, and then:
You've worked hard to build relationships with your valued customers. I respect that. And I understand that my interaction with your customers will reflect back on you. You can be sure I'll make it a good reflection.
I will always be: